New iPad, Old UI: Why Apple needs to Reboot iOS
Last week I posted a piece for Computer Weekly about how Apple is losing touch with how its users use its mobile devices. You can read it here.
Unlike around three million others over the first three days of its launch (and no doubt record-breaking millions since), so far I’ve mostly resisted the urge to upgrade my 2010 original to the new third generation iPad.
I say ‘mostly’ as I did detour to a couple of stores to see what all the fuss was about, only their lack of stock saving me from a difficult decision and a sweaty store card.
Nevertheless, I am beginning to harbour some real reservations about the direction that Apple is, or rather is not, taking with the development of its mobile platforms, neglecting its users’ needs in favour of – well, what exactly?