Audi Quattro – The Power of Four
Vorsprung durch Technik. Audi’s celebrated motto translates as Progress through Technology. Funnily enough it’s a vision I relate to.
Over the last few months I’ve been working with Audi on a series of films to showcase just how progressive their technology is.
The Power of Four is one of my favourites. Shot at the MIRA secure vehicle testing facility in Nuneaton we assembled a handful of high-end Audis, an award-winning precision driver and a super slow-motion camera, and drove the cars over treacherous road surfaces to show how quattro all-wheel drive helps when you need it most.
We’ve also just shot a couple of films about the A3 etron and the new Audi TT – I’ll be sure to post those here when they go live.
Hats off to the terrific team at Vertical Productions in London who produce the films for Audi.
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