Posts tagged Dashcam
The convergence of car tech and consumer tech is something I’ve spoken and written about in the past, so when Channel 4 asked if I’d explain more to Mary Portas in her new show What Britain Buys I was only too happy to oblige.
Mary was particularly intrigued by the emergence of the dashcam as the must-have in-car accessory for 2016. That said, she was somewhat preoccupied with what happens when the camera faces into the car rather than out front – mercifully our own carpool karaoke didn’t make it into the final cut.
As I wrote in The Metro recently, dashboard-mounted cameras are quickly becoming a must-have accessory for safety-aware, litigation-conscious drivers. Dashcams record video in the event of a bump or prang (or even a malicious key-scrape) with some insurers offering owners lower premiums to counter so-called ‘crash for cash’ and ‘flash for cash‘ scams.
What Britain Buys with Mary Portas is produced by Sundog Pictures for Channel 4.
Yes, it’s official: dashcams are now a thing.
Famously popular in Russia, these windscreen-mounted cameras have enjoyed an impressive boost here in the UK too with analysts GfK saying dashcam sales figures have skyrocketed by 918% in the last year alone.
What’s more, with so-called ‘crash for cash‘ and ‘flash for cash’ scams on the increase (not to mention malicious car-keying incidents) UK insurance companies are now beginning to offer substantial discounts to dashcam owners.
Writing a piece in The Metro newspaper last Friday I went hands-on and researched a glovebox full of dashcams from a variety of manufacturers. Eventually I whittled them down to my top three, highlighting a budget, mid-range and feature-packed high-end device.
I’m no sooth-sayer but I do predict dashcams will feature in many Christmas wishlists this year; I also expect to see dashcam features integrated into many new high-end and mid-range cars before too long; and that we will see dashcams being given out for free by insurance companies to entice new customers.