Posts tagged Mobile World Live
My ‘super cuts’ highlights packages for major tech product launches have become increasingly popular. In summer 2017, Mobile World Live commissioned me to produce video packages for the much-anticipated Samsung Galaxy Note 8 and the Apple iPhone X smartphone launches.
Standing now on another packed commuter train, I glance up to see a carriage full of people staring down at their smartphones. In fewer places is it more evident how mobile technology has become central to our lives.
It’s no wonder then that smartphone launches from the likes of Apple or Samsung attract significant attention from the media as well as the public, all eager to learn about the newest devices and their features.
That why quick-turnaround highlights packages – like those I’ve been producing over the last couple of years – have become very popular online and shareable on social media.
The full Apple press conference clocked-in at just under two hours, the Samsung Unpacked event at just under sixty minutes. Yet, shortly after each event, I’d edited and voiced crisp broadcast-spec packages capturing the most important moments and the energy from the entire event.
Similar items I’ve produced for media outlets have performed very well, capitalising on speed of production and the thirst for information on the latest mobile hardware.
Head over to Mobile World Live TV to see the full Apple iPhone X or Galaxy Note 8 stories, or take a look at some of my previous packages for MWL TV and International Business Times. And do drop me a line if you think a quick-turnaround package might work for your outlet or brand.
It’s a familiar tale: any time I once made to play Metal Gear Solid, Pro Evolution Soccer or PaRappa the Rapper has long since been eroded by the glamours of parenthood and an erratic work schedule. Mario Kart Wii still gets spun up, as much of an occasional treat for me as it is for my kids.
I am the ‘lapsed gamer’.
But I do still play games. Armed with my smartphone or tablet, pocket puzzlers like the stunning Monument Valley, gory graphic novel epics such as The Walking Dead or riddlers including Mr Robot help ensure that train platform dead-time can still be game-time.
I’ve yet to tire of exploring new places with Pokémon Go, and I stand firm that the Swift Playgrounds lessons are every bit as satisfying as a good Sudoku puzzle – plus I get to learn a valuable skill.
I am the ‘on-the-go gamer’. Living the smartphone gaming dream I am part of the fastest area of revenue growth in the games industry.
So, when Nintendo formally announced its latest console last Friday I wondered if it was an attempt to appeal to gamers like me.
Nintendo Switch is a hybrid tablet/TV games console, as comfortable in your hands as it is hooked up to your television. Accompanying the hardware is a strong first year line-up of titles including new the Zelda Breath of the Wild and Super Mario Odyssey adventures.
But the big question is whether Nintendo has given itself enough of a fighting chance with the Switch to emerge from the shadow of the debacle that was the Wii U, to overcome the console behemoths that are Microsoft and Sony, and to take on the smartphone gaming market.
That was the topic of the story I wrote this week for Mobile World Live: “Will Nintendo fanboys make the Switch?”.
After going hands on with the Nintendo Switch at the London launch event, including playing the new fun fighting game Arms, I headed over to BBC Broadcasting House to report back for two live spots with the BBC News Channel and BBC World News: